“Why don’t they get it?”“I figured it out—why can’t they?” I hear versions of these lines from owners every week. The pattern behind them is almost always the same: someone was moved into a role because they were loyal, available, or “seemed like a fit,” but no one wrote down exactly what success looked like. Expectations were implied, not explicit. Reviews were subjective. KPIs didn’t exist—or lived only...
If you stopped five people at random in your company and asked, “What’s our vision?”—would you hear the same answer? Most owners assume yes. But misalignment hides in plain sight. It quietly slows decisions, muddies priorities, and makes scaling feel harder than it should. The problem isn’t vision—it’s translation Most organizations do have a vision. Where things fall apart is the hand-off from the leadership slide deck to...
If your team can’t articulate your company’s vision the same way you can, you don’t have alignment—you have a disconnect. And that disconnect shows up in operations, culture, and results. I worked with an importing company that proudly claimed they had a strong vision. The owner laid it out for me in our first meeting—clear, confident, and compelling. But when I sat down with the management team, a...
