Most business owners check their bank balance and think they know how much cash they have to work with. But that number lies. It doesn’t tell you what’s coming, what’s owed, or what’s about to hit your account. Without understanding the levers that drive cash flow—and without tools to measure and manage them—your business decisions can quickly become dangerous ones.
I’ve seen this play out countless times. Many companies don’t have a well-defined accounting system and often work directly off the balance in their checking account. The logic is simple: if there’s money in the bank, we’re fine. But that approach hides the truth. It doesn’t show when payments are due, how long it takes customers to pay, or when big expenses are coming. It certainly doesn’t help you forecast or plan ahead.
Without visibility into cash flow, businesses end up guessing—sometimes hiring before they can afford to, investing in new equipment when cash is about to tighten, or delaying collections until it’s too late. One poor decision can put an otherwise healthy company in jeopardy.
The good news is that cash flow can be managed. In fact, there are seven core levers every business can adjust to improve cash flow—without cutting corners or resorting to short-term fixes.
The Seven Levers of Cash Flow
These levers are drawn from proven frameworks like Scaling Up and Cashflow Story. They’re the same levers that large, financially disciplined organizations use to manage their growth and profitability.
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- Price – The most direct lever. Even a small price increase (say 1–2%) can dramatically improve profit margins without adding cost. Many companies underprice their services out of fear of losing customers, but when your value is clear, your price should reflect it.
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- Volume – The number of units or services you sell. Increasing sales volume can grow cash flow, but it must be done intelligently—targeting the right customers with healthy margins, not just selling more for the sake of it.
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- Cost of Goods Sold (COGS) – Managing supplier relationships, negotiating better terms, and reducing waste in materials or processes can directly improve your cash position.
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- Overheads – These are the fixed costs of running your business: rent, salaries, utilities, software, etc. Reviewing overhead regularly helps identify unnecessary expenses and opportunities to optimize operations.
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- Accounts Receivable – How quickly you get paid. Many companies don’t invoice promptly or follow up consistently. Simple steps—like collecting deposits, setting clear terms, and automating reminders—can dramatically improve cash flow.
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- Inventory – Inventory ties up cash. Reducing excess stock, improving turnover, and aligning purchasing with demand can free up thousands of dollars sitting on shelves.
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- Accounts Payable – How you pay your suppliers. Negotiating better payment terms or timing payments strategically (without damaging relationships) gives your business more breathing room.
When managed together, these levers create a complete picture of how money moves through your business. It’s not just about how much comes in or goes out—it’s about the timing, efficiency, and alignment of all these moving parts.
From Guesswork to Data-Driven Decisions
Having a cash flow statement—not just a P&L—lets you see beyond today’s bank balance. It gives you a forward view, showing when cash will increase or tighten, so you can make smarter decisions about hiring, borrowing, or reinvesting profits.
But the real advantage comes when you start measuring performance against these seven levers. Tools like Cashflow Story, Profit First, and Profit per X make it easier to translate financial data into operational action.
Tools that Turn Numbers into Insight
1. Profit First
Created by Mike Michalowicz, this method flips traditional accounting on its head: instead of “Sales – Expenses = Profit,” it prioritizes profit first. By allocating income into specific bank accounts for profit, owner’s pay, taxes, and expenses, it enforces financial discipline and ensures the business always generates profit—not just leftover cash.
2. Cashflow Story
This software helps you visualize the impact of small operational changes on cash flow. It breaks down complex financials into the seven drivers mentioned above, allowing you to model “what-if” scenarios. For example: what happens to cash if you reduce payment terms from 60 to 45 days? Or if you increase prices by 2%? It’s an invaluable tool for COOs and business owners who want to connect financial insight with operational action.
3. Profit per X (from Pinnacle)
Pinnacle Coaching’s concept of “Profit per X” identifies the key economic driver that matters most to your business. For example, a service company might track profit per technician, while a manufacturer might track profit per machine hour. This focus creates a simple, powerful metric that connects day-to-day operations with profitability.
Cash Flow Is a System, Not a Snapshot
Improving cash flow isn’t about one-time fixes. It’s a system that connects pricing, processes, people, and performance. When each part of the business understands how their work affects cash flow, it becomes easier to make smarter, more aligned decisions.
At Efficiency Edge, we help business owners look beyond the bank balance. By clarifying financial visibility, teaching the seven levers of cash flow, and integrating tools like Cashflow Story and Profit First, companies can shift from reactive decisions to proactive growth strategies.
When you understand your cash flow, you control your business—not the other way around.
Call to Action:
Want to see how the seven cash-flow levers apply to your business? Click on the button below, to uncover your hidden cash opportunities and get your systems working for you.
